Every grain, milled to a global standard.
A complete basmati portfolio available four ways — under our Himalaya River, Tanoush or 10X brands, or as your own private label.
Three proven brands — or make it your own.
Whether you stock our internationally recognised brands or launch a range under your own label, every pack carries the same export-grade GRM quality.
Himalaya River
Our flagship export brand across premium basmati, sella, brown & long-grain rice.
Tanoush
A fragrant range crafted for European and Middle Eastern tables.
10X
A bold, modern basmati line engineered for standout retail shelves.
Your Brand
Export-grade basmati in your own packaging, to your specification.
Signatures the world knows and trusts.
Himalaya River
Our flagship export brand — extra-long grain basmati carrying the crisp purity of the Himalayan foothills. Aged, aromatic and effortlessly elegant, Himalaya River spans premium basmati, sella, brown and long-grain varieties for retail shelves worldwide.
Himalaya River Premium
Pusa Steam
1, 2, 5, 10 & 20 kg
Himalaya River Jumbo
1121 Extra Long Grain Steam
5 & 20 kg
Himalaya River Iconic
Traditional Basmati
4 & 18 kg
Himalaya River Premium Sella
1121 Sella
1, 5, 10 & 20 kg
Himalaya River Brown
Brown Basmati Rice
1 & 5 kg
Himalaya River Long Grain
Long Grain White Rice
250 g & 1 kg
Himalaya River Easy Cook
Long Grain Easy Cook Rice
1 kg
Tanoush
A fragrant basmati crafted for the world’s great cuisines, with grains that elongate beautifully and stay perfectly separate. The Tanoush range spans steam, sella, golden sella and organic varieties tailored for European and Middle Eastern tables.
Tanoush Emperor
1121 Steam / Sella
1 & 5 kg
Tanoush King
Pure 1401 Steam
1 & 5 kg
Tanoush Lord
1509 Steam
1 & 5 kg
Tanoush Duke
Pure 1121 Golden Sella
1 & 5 kg
Tanoush Organic
Jammu Type 3 Organic
1 & 5 kg
10X
Our newest export brand — a bold, modern basmati line engineered for discerning retail. 10X delivers extra-long 1121 grains with striking shelf presence across premium and sella variants.
10X Sella Basmati
1121 Sella
1 kg
10X Indian Basmati
1121 Steam
10 kg
10X Indian Basmati
1121 Indian Basmati
5 kg
Three families, countless varieties.
Each family is processed to preserve grain length, aroma and cooking performance — and every variety is available across our packaging formats.
White Sella
Parboiled basmati with a clean ivory grain, prized for its firm texture and exceptional elongation.
Golden Sella
Amber-golden parboiled basmati, rich in aroma and resilient through cooking — a global favourite.
Steam Rice
Steam-processed basmati that retains its natural character, cooking light, fluffy and separate.
From 1 kg pouches to 50 kg sacks.
Every format can be produced under our brands or fully customised for your private label — pouches, non-woven bags, BOPP bags, jute bags and jars.
Pouch Packing
Non-Woven Bag
BOPP Bag
Jute Bag
Jar Packing
All formats are shown unbranded and are available for private labeling, from 1 kg to 50 kg.
Your brand, our grain, world-class quality.
We are a trusted private-label partner for retailers and distributors worldwide. From market research to shipment, our five-step programme delivers export-grade basmati in your packaging, to your specification.
Explore our domestic consumer range at grmconsumers.com
Visit GRM ConsumersReady to stock the world’s finest basmati?
Partner with a listed basmati house trusted across 65+ countries. Request a quote, samples or private-label options.