Your brand, built on fifty years of grain.
From market research to global shipment, our end-to-end private-label programme turns export-grade basmati into your own retail brand — backed by measurable, certified quality.
A five-step private-label journey.
A guided programme that takes your brand from concept to container, with GRM’s export team beside you at every step.
- 01
Rice Selection
We study your target market and recommend the right varieties, grades and price points from our SELLA, GOLDEN SELLA and STEAM range.
- 02
Packaging & Compliance
Compliant packaging design, multilingual labels and certifications tailored to your destination country.
- 03
Market Study & Pricing
Competitor benchmarking and a costed pricing strategy that protects your margins.
- 04
Agreement & Production
On sign-off, production runs under strict QA at our certified plants to your exact specification.
- 05
Logistics & Delivery
Export documentation and global logistics, delivered to your port with full traceability.
Everything your private label needs.
Custom Rice Selection
The full SELLA, GOLDEN SELLA and STEAM range across every grain length and price point.
Fully Customised Packaging
1 kg–50 kg in jute, PP, BOPP, non-woven and pouches — with handles, zippers and premium finishes.
Branding & Design Support
Multilingual labels (English, Arabic, French) compliant with BRCGS, HALAL, ORGANIC and FDA labeling standards.
Global Logistics & Documentation
End-to-end export documentation and shipping to 65+ countries from Indian ports.
Variety-wise specifications.
Filter by product family to compare grain length, moisture, purity and other key parameters.
| Variety | Avg. Length (mm) | Moisture (%) | Broken (%) | Purity (%) | Damaged (%) | Foreign Matter |
|---|---|---|---|---|---|---|
| 1121 Sella | 8.30 – 8.40 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1718 Sella | 8.00 – 8.20 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1509 Sella | 7.90 – 8.00 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| Sugandha Sella | 7.60 – 7.80 | ≤ 12.5 | ≤ 2 | ≥ 93 | ≤ 1 | Nil |
| Sharbati Sella | 7.00 – 7.20 | ≤ 12.5 | ≤ 2 | ≥ 90 | ≤ 1.5 | Nil |
| PR 11 Sella | 6.60 – 6.80 | ≤ 13 | ≤ 2 | ≥ 90 | ≤ 1.5 | Nil |
| 1121 Golden Sella | 8.30 – 8.40 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1718 Golden Sella | 8.00 – 8.20 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1509 Golden Sella | 7.90 – 8.00 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| Sugandha Golden | 7.60 – 7.80 | ≤ 12.5 | ≤ 2 | ≥ 93 | ≤ 1 | Nil |
| PR 11 Golden | 6.60 – 6.80 | ≤ 13 | ≤ 2 | ≥ 90 | ≤ 1.5 | Nil |
| 1121 Steam | 8.30 – 8.40 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1718 Steam | 8.00 – 8.20 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1509 Steam | 7.90 – 8.00 | ≤ 12.5 | ≤ 1 | ≥ 95 | ≤ 1 | Nil |
| 1401 Steam | 7.70 – 7.90 | ≤ 12.5 | ≤ 2 | ≥ 93 | ≤ 1 | Nil |
Specifications are indicative and can be customised to buyer requirements. Moisture, broken and purity tolerances are stated as approximate limits.
Certified to the world's most rigorous standards.
GMP
Good Manufacturing Practice
ISO 22000
Food Safety Management
BRCGS
Global Food Safety Standard
FDA Registered
U.S. Registered Facility
Organic
Certified Organic
SQF
Safe Quality Food (GFSI)
Kosher
Kosher Certified
Halal
Halal Certified
Ready to launch your own basmati brand?
Partner with a listed basmati house trusted across 65+ countries. Request a quote, samples or private-label options.